Lenny Sinatra Robert VanBeveran The Suite About

R
obert VanBeveran and Leonard Sinatra own The Suite (formerly Executive Suite) located at 3428 E. Pacific Coast Highway and Redondo Avenue in Long Beach. They are also successful realtors and entrepreneurs (they also owned a tropical fish store in Long Beach and Lenny designed lighting for Walt Disney). They have been together for more than 30 years and now own Executive Suite.

The Suite was one of Long Beach’s first alternative bars, owned by Stacy and Karen Harris, and was very popular. After years under the same ownership the brand faded and customers left to newer clubs and bars. Simply said, the old Executive Suite became run down and fell into disrepair. It desperately needed fresh blood and someone to re-invent the sleepy brand.

Robert’s father owned and operated bars in Chicago and the two were looking for a new challenge. They were disappointed after a deal to purchase Hamburger Mary’s in Palm Springs fell through at the last minute. The two had a great plan but no bar. When Joseph Johnson, an employee of the original Executive Suite, called and asked if they might be interested in buying the bar, “We decided to go for it,” said: Robert VanBeveran.

“Yes!” Said Leonard Sinatra “We thought this was the challenge we needed.”

The two purchased the bar over 6 years ago it has become once again a highlight of Long Beach. The night club was in a total despair but we both saw through that and made our dreams a reality.

They’ve revamped and cleaned the main bar on Street Level. Then turned their attention to the Upper Level which includes a dance floor, bar, VIP seating area and show bar where famed performers from RuPaul’s Drag Race show hosted by Morgan McMichaels who performs each Thursday in the Lipstick Divas Drag Show.

Five years ago, they unearthed the subterranean Lower Level which was full of storage items and furniture accumulated over two decades by the prior owners. The Lower Level is been transformed into a modern Lounge which is the perfect space to hold a private events.

Robert and Lenny managed to salvage retro lighting that will add a unique ambiance to the space which also boasts projection wall with plenty of space for entertainment.

Robert and Lenny were quick to engage the community from their 40 years of living in Long Beach. “We’ve have hosted hundreds of fundraisers in the past 6 years to help those in need,” stated Sinatra.

The two and their outstanding team of bartenders offer a experience you can’t find in other clubs.

Our first pride event showcased a float with a 16-foot martini glass, booming sound system and a dozen dancers.
The Suite is always the final entry in the LB Pride Parade because original owner, Fred Covell and Yolanda Mack (along with Marilyn Barlow), donated money more than 30 years ago which created Long Beach’s first Pride Parade. “We proud to be part of the LGBTQ history in Long Beach and we were really proud to win the Pride Award last!” stated Robert.

For past 6 years of Gay Pride we host a Block Party, fencing off their front parking lot, something no other bar can provide. “We are giving our customers a reason to come here and enjoy dancing, karaoke, go go dancers, drag shows, food, games, drink specials and so much more.

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